our story

The belt is back. For years it had been overlooked: churned out in drab colors, cheap materials, and awkward fits. After trying (and failing) to punch a new hole in an old worn out belt, we'd had enough, and so in 2014 Beltology was founded. Over the next year we devoted ourselves to studying every element of the belt. We tested hundreds of designs, trying to find the sweet spot where colors and patterns, and fit and function meet. After many months we finally settled on our signature design:
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art & science, woven together

A departure from ordinary woven styles which stretch and lose their fit over time, each one of our belts are hand crafted in the USA with a resilient flex that adjusts to fit perfectly to your waist no matter what you're doing. Moreover, our unique design gives us the flexibility to combine premium materials and colors that both pay homage to classic styles while also creating entirely new ones. Whether you're headed from the office to the golf course, or from your apartment to a night on the town our belts will move with you.
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as seen in

"Saraiva has contributed a gorgeous palette for André x Beltology, including Kelly green, pink and blue, and a red, blue, and white trilogy...because who doesn’t want to perk up a pink belt and pop over your pants?"

"Start-up accessory brand Beltology is taking things up a notch as they launch their first collaboration with graffiti artist and sometimes restaurateur and nightlife impresario, André Saraiva."

"Beltology is an innovative brand that manages to take the belt—a timeless yet often tired wardrobe staple—and make it both buzzy and irreverent."

"Cool enough for street kids, the right side
of jaunty for men in suits, and a rainbow of colors
for preppy golfers."

"Beltology, an online-only brand devoted to giving the least-noticed,
least-talked about and least-fetishized accessory in menswear its
proper place of worship."

"Enter Beltology, a company bringing
the colorful Italian woven stretch belt to the world
for an affordable price."

“Beltology's collection of simple, stylish belts are made of a
woven material that stretches and helps avoid sizing issues
by eliminating the need for holes."

"Beltology is a part of a new mens market that focuses
on loyalty and expertise in one category and creating a brand that
customers can come back to and trust."

"The belt is an often forgotten and overlooked
accessory that plays a crucial role in daily wear and
Beltology hopes to change that."