R.I.P. to a true legend

Today we remember a legend and inspiration. Jake Burton Carpenter, founder of Burton Co., was a hardworking, fun loving, cutting edge designer and it was a true honor and privilege to have been able to work together on building a Burton X Beltology belt for the 
#mine77 collection.

You can shop the belt, along with other beautiful and functional ski and snowboarding classics via this LINK.



There’s a lot to be thankful for this year: Missy Elliott was finally inducted into The Songwriters Hall of Famescientists brought pig brains back to life, and the nightmare that was Game of Thrones finally ended (pour one out for the Mother of Dragons, and steel yourself for the bevy of spinoffs to come).

Soon we’ll find ourselves gathered around a table with our family and loved ones, passing the mashed potatoes and trying not to argue about politics. So here’s a quick q before the hectic holidays take over: What are you thankful for?

 Here at Beltology, we're thankful for

1. High-impact first impressions
Looking polished, but not boringBright colors and fun patterns that help you stand out. Looking like you have your crap together, so you can finally gain the approval of your significant other’s family.

2. Cozy, comfy fits
Stretchy fits for easy maneuvering around the kitchen, dodging uncles with Opinions™, impromptu games of football with your cousins, or walking along the streets of your old neighborhood lined with crisp autumn leaves. Flex webbing that allows a little give for your post-Thanksgiving bod.

3. Reliability
Thank god Mercury has exited retrograde, but there’s still bound to be a million mishaps and miscommunications during the holiday season. So it’s nice to have something— even if it’s just an article of clothing— that you don’t have to worry about. Throwing on an accessory that you know feels good and looks good does wonders for your mood.

4. All of you
Big shoutout to all of our awesome customers! Thank you for including us on your journey of discovering what makes you bold and proud. If we’ve made you thankful in any way, tag us on Instagram to let us know. We sincerely appreciate your feedback and comments.

Gobble gobble 🦃


The Gift That Keeps on Fitting


Pumpkin spice is everywhere. Your coworker has been adding Christmas songs to the office playlist since September. You still haven’t taken your reindeer sweater to the dry cleaners after last year’s eggnog debacle at that holiday party. Oh yes, the holidays are imminent, and the number one thing you can do to avoid seasonal stress is be a proactive and thoughtful gift-giver. Fortunately, we at Beltology have the perfect gifting solution (even if it is a bit biased) — a belt. Hear us out:

1. Size doesn’t really matter.
Belts with holes: not an easy gift to get exactly right on the sizing front. Belts without holes: totally genius. Stretch woven belts like this one easily adapt to a range of waist sizes and stay comfortable and flexible throughout the day. With a stretch woven belt, you’ll not only make the gift-giving easier process on yourself, but give someone a more comfortable, day-changing belt. It’s a win-win.

2. Give ’em what they didn’t know they needed.
As we’ve written before, belts have been the forgotten accessory for too long. Chances are the person you’re gifting hasn’t put much thought into the workhorse holding up their pants. This is where you can be a hero and give them something unique. A more expressive belt (try one with a pattern or pop color) can help your recipient show the world that they pay attention to detail and aren’t afraid to have some fun.

3. They’ll use it every day.
The last thing you want is for your gift to be forgotten in a storage container, or much worse — re-gifted. With the right belt, you’re giving someone the double-edged gift of pragmatic function and expressive form. Best of all? The recipient will think of you every time they aren’t dying to take their belt off when they get home from work. A refreshing change of pace, indeed.

4. It doesn’t have to be complicated.
A stylish belt doesn’t have to be loaded with personality. Sometimes keeping it neutral and subtle can be the best course of action, especially when the alternative is a worn-out brown leather belt. “Safe” colors like tan or navy will be a versatile addition to their wardrobe without being boring. Don’t overthink it.

5. Desperate times call for desperate measures.
Flip on the news and it’s easy to get cynical about the state of the world. We generally recommend optimism, but using a belt creatively can help your gift recipient in the event of extreme adversity. Need to hang their makeshift hammock from a tree? A belt will do the trick. Being attacked by zombies? They can fend them off with a belt. Sure, it’s a bit alarmist, but they’ll thank you later…


History Repeats Itself

In the 1920s, belts won a decisive victory in the battle over what, exactly, should hold up our pants. Suspenders had been a popular choice for centuries, but as military uniforms inspired people to take more functional approaches to their apparel, shoulder straps fell victim to an unforgivable comfort crime — wedgies. And as the general arc of fashion started bending towards lower pant waists, belts were simply the intuitive solution.

Cultural trends aside, the knockout punch was delivered by a single Great Man of history. The Duke of Windsor, a forward-thinking trendsetter who would later become King Edward VII, favored the more casual, American look of belts. He showed his off at parties, giving the sartorial middle finger to his suspender-wearing predecessors. The trend went viral amongst the Duke’s followers (long before Instagram was a thing), belts gained all the momentum, and we the belt-wearers have never really looked back.

The Duke of Windsor himself.

Over time, however, we’ve taken the belt for granted, pigeonholing it with a purely utilitarian and often uninteresting existence. People have evolved. Fashion has evolved along with us. But in many ways, we’ve latched the belt to the wrong side of history. We wear our belts wrong, giving them little to no attention. We wear our belts out, making them the fashion equivalent of a blown-out tire. Sometimes, we even neglect to wear our belts at all. Belts have become the forgotten accessory, and it’s time to give them the spotlight.

At Beltology, our vision for the belt’s future lies partially in its past. Cowboys made the switch from suspenders to belts in part because they enabled them to display a buckle, which signified rodeo victories. In wrestling, karate, and boxing, belts are a similar symbol of forward progress. This points to an idea much bigger than belts. Over the course of human history, people have used fashion for much more than function. We’ve used our clothing to communicate something about ourselves to the world.

The belt is no longer a forgotten accessory.

Belts aren’t going anywhere, and that’s the perfect reason for us to make them more expressive. We’ve seen many accessories get second winds as accent pieces — ties, socks, and gloves being just a few success stories. Now it’s the belt’s turn to help define our looks. The question is: What message do you want your belt to convey? That you’re boring and forgettable? Or that you’re full of personality and — like the lowly belt itself — ready to make history?


Why the Tuck Not?

With the presidential race in full swing, it’s an appropriate time to dust off our debate skills for the sake of democracy. And in the world of style, no argument is wrapped in more partisan mudslinging than the issue with belts at the very center: to tuck in your shirt, or to leave it out?

We endorse the tuck.

All tucked and ready to go. http://www.beltology.com/

To be sure, modern living warrants few reasons to conceal excess shirt fabric. If your office lacks a dress code, your calendar lacks a wedding, and your father-in-law lacks a golf membership, your mandatory tucks are limited. But why let the mandatory be the enemy of the prudent? Personal style is an expression of your individuality, and we think that responsibility should be handled with care.

Consider the message a crisp, tucked-in shirt delivers. First, it signals that you are no friend to excess; it’s the sartorial equivalent of politely declining a second helping of mashed potatoes, or alternating whiskey and seltzer at your company holiday party. Second, it indicates your respect for, and enforcement of, boundaries. In other words, no hawkish shirt will be permitted to wreak havoc on your pants. And last, it’s an opportunity to show off your high attention to detail — notably via your carefully chosen belt.

Unconvinced? Perhaps you’re a candidate for the half-tuck, which is gaining ground as the tuck du jour. The half-tuck requires one critical ingredient: a button-down shirt. From there, simply tuck one flap of the shirt bottom into your trousers, leave the other flap out, and voila — you’ve achieved shirt equilibrium. Yes, the half-tuck is dangerously close to a neither-here-nor-there solution, if not already a shining example of design by committee. But when the alternative is letting your shirt hang out, we say you can have your cake and tuck it too.

The debate burns on, but at least our stance is clear. And if you’re going to follow our advice, there is one thing both parties agree on:
Keep that shirt outside of your underwear.


Get Waxed in NYC

Our latest addition - the revamped Terra in red, blue, and olive! Woven in a flexible waxed cotton, and handcrafted in NYC, these bad boys (or girls) are the perfect addition to your fall wardrobe. Match them to your navy or khaki slacks, or even pair them down with your favorite denims. Whatever you choose, the subtle, and slightly faded colors will add a touch of the vintage to your outfit.

Shop them HERE.


Fall is here

For better or for worse crunchy leaves, pumpkin spice, and wool sweaters are back. Whether you're a shorts through November, or layers in September guy we've got you covered with our latest seasonal styles handcrafted to match the changing foliage and sure to garner compliments!


OMG Sale?

In case you missed the email blast this weekend - we've opened our End of Summer Sale with some of our best selling styles at discounts up to 70% off. It'll be open until August 31st with new styles added each week so stay tuned and don't miss out!


Another Happy Customer!

"This belt is so “summer”, pairing up with multiple shirts and pants/shorts. Extremely well made and incredibly comfortable."
- Thomas L.

One of our favorite things here at Beltology is hearing back from our customers. Not only does it make us feel good (when the feedback is nice) but it also helps us improve our products. Keep them coming!

You can shop the basis HERE!


Happy 242 Years U.S.A!

We're celebrating the 4th this year by bringing back one of our most popular styles the Terra in Navy, as well as running a limited sale on our famous Red, White, and Blue Pulse. Catch it before July 9th when the sale closes!